My career has been in sales, sales management and marketing so it was logical that people in business and/or sales were a natural focus when futurepath MindCoaching was launched in April 2014.
At that time, we also did some anecdotal research within our target market. It became obvious, that for the majority of people we spoke with, either had no idea what hypnotherapy was or an erroneous understanding. Thanks to TV shows where people ended up barking like a dog or eating an onion and believing it was an orange!
We also had another reason…
Just like a carpenter has a bag of tools so that he can use the right tool for the job. At futurepath MindCoaching we also have a bag of tools and hypnotherapy is just one of the tools we use.
And yet another reason…
Everybody we spoke to as part of our research knew what a ‘coach’ was whether it be in sports or in other areas such as a life coach.
It was an easy step to join ‘mind’ and ‘coach’ together. It describes perfectly what we do and is a great conversation starter!
You are probably wondering what sort of changes people want to make.
These are some of the most asked for:
- Positive Self Esteem
- Self Confidence
- Being in Control
- Goal Setting
- Peaceful and Calm
- Public Speaking
- Cold Calling
- Financial Abundance
- Positive Mindset